The Wireless WorkForce

The process

In 2006, Paul Pachuta, owner and founder of The Wireless WorkForce, approached Joey Avino, CEO of Amedia Creative, with nothing more than name and a concept. "It was primarily Joey's eye for interactive design," says Pachuta about what first drew him to the company. "We also really liked the web site and some of the material he had done for past clients." However, in order to realize a project of this magnitude, it would take much more than someone with an eye for aesthetics. "Building The Wireless WorkForce from the ground up was an enormous undertaking; we needed a firm we knew would be there for the long haul," says Pachuta, "Amedia Creative is an upbeat, 'can do' type of team. It was obvious to us they were willing to accept the challenge."

Amedia Creative was able to work with The Wireless WorkForce, creating a custom business plan that outlined, in detail, what was to be done, ensuring that the budget would stay in line and nothing had been overlooked. Of course, throughout the development process, changes were made as new concepts were introduced. The challenge was adapting to the changes seamlessly, without losing time or wasting money. "They were very flexible," says Paul Pachuta. "Amedia understood that many times, with projects such as this, you need to be willing to grow with the idea. The team did just that."

Branding

Amedia Creative proposed a trademark, design programs, colors, all aspects of the web portal, marketing applications, marketing collateral, and even finance applications. The constant motivation behind the interactive design and development of all these facets was to help ease the pain of not only creating a very complex online experience, but maintaining it. Attention to detail when aligning all such elements was key in the development process in order to cohesively present a brand that was fluid throughout all areas; an aspect frequently overlooked by most telecom companies.

Design

For the logo, Amedia used joined birds in flight as a powerful symbol of national or international connectivity and freedom. Seagulls are resourceful and highly-intelligent birds, demonstrating complex methods of communication and a highly-developed social structure. This makes them a perfect metaphor for a job portal in the telecom industry.

To compliment the logo, Amedia decided to create a typeface that complimented a Web 2.0 style in design. The rounded typeface compliments the colors used throughout the Wireless WorkForce brand while maintaining a clean and organized atmosphere so as not to diminish the feeling of a structured, secure environment.

In an effort to set the tone for the user's overall interactive experience with The Wireless WorkForce, colors such as Magenta, Cyan, White, and Greys were used to convey energy and youthfulness. Their fun and exciting visual impact allows for the Wireless WorkForce brand and web portals to be eye catching, bold, and widely used.

Features & functionality

Workers needed the ability to create an account, refer friends (and receive rewards for doing so), and most importantly, post profiles in a completely discreet environment. They also had to be given the option to copy their resume, add new ones, and change small details in order to gain further exposure through the web site.

Employers had to be able to post jobs, change their billing preferences (via purchase order or credit card, per resume, monthly, or yearly), copy and edit jobs, and add their own team within the web site.

Information architecture

Amedia Creative began designing and developing the web portal from the interactive design and structural standpoint. Site Maps were presented to The Wireless WorkForce in order to outline, in detail, the complex nature of this project. After the site maps were approved, layouts and web styling guides were proposed in order to express the look and feel each page will contain. At this stage, all core features of the web site were conceptualized.