Work

FIT is a high-end design school located in the Chelsea area of New York City. Every year, they have a winter session in which students may register and take winter classes to further their education. The challenge was that FIT needed a way to display their featured ad for this event on television screens.

Amedia Creative presented FIT with a flash based movie, which would animate their current advertisement for their 2008 Winterim.

The result was a sleeping and breathing polar bear, with snow falling all around, and fading text. This ad was displayed on multiple television screens during this winter session.