Work

Park South Hospitality Group is a restaurant group located in New York City and New Jersey, presently consisting of seven venues. Unfortunately, the company’s previous brand marketing, brand management, and administration applications, were not conducive to their rapid growth rate. As a result, Park South was struggling to develop numerous marketing ideas and solutions that were missing from their brand identity.

Amedia Creative re-designed three new mini-sites featuring different types of animations and transitions. The site was coded using JavaScript to give the appearance of a Flash presentation, without all of the setbacks. Amedia Creative also developed a new logo for Park South, new brands and logos for each venue, and provided photography services for each in order to provide Park South with mouth-watering imagery; a great call-to-action for patrons. The results are astounding, as the new mini-sites raise the bar in both restaurant web site design aesthetic and JavaScript animation.

In addition to venue front-ends, Amedia Creative designed and developed several custom administrative tools for Park South, in order to eliminate any restaurant management struggles encountered across each venue. The tools feature a User Manager, with an organic approach to permissions, a way for Park South to manage their newsletter, database of contacts, scheduled events, inventory system, and even their restaurant schedule, with the same web application.