Work

This European Spa already had a brand in place designed by a previous company. The challenge for Amedia Creative was that the supporting brand materials did not take advantage of the latest printing and production technology, which rendered the cost to reproduce marketing collateral very high.

Without sacrificing the quality of finished materials, Amedia Creative proposed a solution to re-design their web site, supporting imagery, and produce their marketing collateral with a more cost effective manner. This new brand approach would feature their current logo (tweaked by Amedia Creative) a new web site, and a brand supporting video, and re-designed marketing collateral which takes advantage of uncoated papers.

Amedia Creative was able to portray the Luxe Salon brand approach with astonishing results. Their web site features an unusual approach to navigation, as well as a ten-minute guided tour written, filmed, and edited by Amedia Creative. Their new marketing collateral is printed on textured paper and stamped to portray a high-end yet rustic feel to their salon.