Work

Warner Music Group needed a solution to provide valuable brand information to partnering investors and companies. Their goal was to create a catalogue of information displaying a list of all of their artists and how one may use an artist to promote their product or service.

Amedia Creative proposed, "The Little Black Book", which would feature artists, broken down into categories based on their target audience. The proposal included preliminary layouts, printing options, as well as size and scope of the project.

In conclusion, Amedia Creative designed over two hundred pages with eighteen sections. Each section, sorted by target audience, contains the artist’s information such as their name, demographic, label, quick facts, and cover art. This book is used across all sub labels of Warner Music Group (Warner Brothers, Atlantic, Lava, Bad Boy, Rhino, etc.) to help create cross promotion opportunities for each label and their artists.