My Learn Lab - College Mine - Tutoring Unlimited - Tutortech Group by Amedia Creative

The Process

There was a great deal to consider. Through collaborative social media and web design and development services strategy sessions, Amedia and Tutortech was able to identify important aspects and modules to be used through the three tutoring online properties. Amedia made recommendations to build all web portals off of a common grid. This allowed for not only interactive consistency, each portal property would cost significantly less money to manage and maintain.

As a result and product driven organization, Amedia along with Tutortech set out to increase awareness. Through comprehensive search engine optimization (SEO), social media strategies, and providing added value and incentives for users to visit the portals, Amedia was able to encourage more exposure for Tutortech across the board.

Features & functionality

Once all the preliminary designs were complete, Amedia designed and documented each feature for Tutortech. Several discussions with the client resulted in the rankings of each feature by business importance, user importance, and future growth importance.

Information architecture

One major challenge with this project was building technology and defining component modules which can work independently and be moved physically around the page. In addition, the web portals needed to be built in a way where code could be shared across all components to make content and technology management effortless.

Development

Amedia worked closely with Tutortech's point team in order to bring the initiative to life. While the interactive design was completely re-architected by Amedia, Tutortech had to assist with the integration with their existing server architecture. Because the interactive design is composed of several interwoven components, Amedia took special care to clearly communicate with Tutortech about all the relevant functionality.

An effective content management tool is especially important on a content-heavy sites. To save time and money for Tutortech, Amedia took on the task of researching CMS technologies like Concrete 5 and Wordpress to find the best fit. After thorough investigation, Amedia provided Tutortech with detailed documentation and flowcharts about how to implement the final chosen CMS product. Amedia optimized the site's architecture with search engine optimization (SEO) in mind, using small CSS class names and as minimal HTML as possible.