M. Frederick

Audit & analysis

Amedia & Matthew Root, owner of M. Frederick had several meetings to determine usability, interactive design, and brand issues with the company's current web presence. Determining that bugs and brand inconsistencies on the web were proving a challenge for users to believe M. Frederik's brand promise, Amedia suggested to re-build M. Frederick's brand presence from the ground up on the web.

Features & functionality

The store contains a multitude of features such as multi-tier pricing, shipping integration, and even product cross-promotion. This increase in customer reception will interest all types of consumers, and encourage a number of people to purchase products.

Information architecture

One major challenge with this project was the budget. Amedia needed to design and develop a fully functioning enterprise e-commerce solution for a tight budget, and tight timeline.

Amedia provided M. Frederick with detailed documentation and flowcharts so M. Frederick could endorse the business decision to adapt Magento as their e-commerce platform. In addition of the ammunition of features Magento contains, our integration of the platform was customized allowing M. Fredrick to possess a strong and correctly established foundation which to scale. With SEO in mind, Amedia used proven techniques that have increased visibility for past projects.

Design

The M. Frederick brand consists of simple shapes and clean black and white bold elements which needed to be enhanced and integrated throughout the visual experience of the site.

Amedia worked closely with M. Frederick during the design stage to ensure the brand identity of the site was consistent with all offline elements as well. In addition, Amedia needed to ensure that any of the clean minimalistic design would not appear to be an unfinished brand to their customers.

Development

Amedia worked closely with M. Frederick team in order to bring this initiative to life. While the front-end was completely re-architected by Amedia, M. Frederick had to integrate with their existing shipping and production process to complete the build. Because the front-end is composed of several interwoven components, Amedia took special care to clearly communicate with M. Frederick about all the relevant functionality.

For example, Amedia spent a massive amount of attention on the way the M. Frederick e-commerce experience handles tax rules and shipping rates. With large items such as Sofa's, small items such as pillows, and heavy items such as statues, Amedia and M. Frederick needed to outline scenarios of shipping and taxes to ensure the ordering party and M. Frederick were satisfied when orders are placed.